NSFW. AIDES: Welcome to the World of Sex Ad Campaign

Rod Hunt worked with San Francisco based advertising agency Goodby, Silverstein & Partners illustrating their new advertising campaign 'Welcome to the World of Sex' for AIDES, the first French HIV/AIDS prevention non-profit organization.

Their latest campaign aims to promote safe sex, awareness and behavioural changes through innovative and provocative imagery. Rod's Sex Theme Park map has the tagline 'The safer you play, the longer you stay'€ and takes a humorous & revealing approach to the world of human sexuality & safe sex. The campaign won Silver for Print - Public Service Campaign in the 2011 Clio Advertising Awards

Client: AIDES
Advertising Agency: Goodby Silverstein & Partners
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