Apartments Building Cutaway Illustration for IKEA Advertising Campaign
Rod Hunt was commissioned by Instinct BBDO to illustrate KVARTIROVEDENIE ("Apartmentology") a massive cross-media campaign for IKEA Russia. A huge cutaway apartment illustration of ten different families and their homes was required to represent IKEA furniture solutions suited to each family's lifestyles. The illustrations were used in the book written by Russian Children's author Grigory Oster and as an online hidden object search and find game. The campaign won the Craft for Design award at D&AD 2015.
Agency: Instinct BBDO
Art Director: Nikolay Pere. Digital Creative Director: Nikolay Fabrika. Digital Art Director : Maxim Demki
Art Director: Nikolay Pere. Digital Creative Director: Nikolay Fabrika. Digital Art Director : Maxim Demki
Website splash page
