Harvard Business Review commissioned Rod Hunt to illustrated the article 'Curing the Addiction to Growth'. Companies in all industries eventually see their revenue growth slow. Retailing is no exception, say Marshall Fisher of the University of Pennsylvania, Vishal Gaur of Cornell, and Herb Kleinberger of NewYork University. Fickle consumers, intense competition, changing markets, and the rapid growth of online retailing all combine to exert pressure on the top line. The retail graveyard is filled with that companies that grew rapidly and then, faced with declining growth, couldn’t find ways to respond. What should a retailer do when growth slows?
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