![Automotive Car Advertising Campaign Illustration Toyota Aygo car - Isometric cityscape illustrator](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/69b02927ed292011bc68cb06_rw_1200.jpg?h=7e1209dfe82b0fbf6ea05a10b14a6dac)
Rod Hunt was commissoned by Saatchi & Saatchi in London to create a huge city illustration as part of the Toyota Aygo 'Go Fun Yourself' campaign.
The new AYGO 'Go Fun Yourself' campaign launched in July, promoting a new car model aiming to appeal to 25-35 year olds. As a brand, Toyota want to appeal to a younger target audience. The aim was to create a bright, buzzy, colourful & provocative image with a sense of the Japanese culture from where the car came.
Rod created a series of busy and fun images showcasing a number of scenarios and situations where the personality of the Aygo comes to life - pranks, things for our consumer to find, funnies and secret combinations.
The illustration was split as a series of detailed Whereâs the X? images bringing the Go Fun Yourself campaign to life across a variety of social platforms over the course of a month.
The new AYGO 'Go Fun Yourself' campaign launched in July, promoting a new car model aiming to appeal to 25-35 year olds. As a brand, Toyota want to appeal to a younger target audience. The aim was to create a bright, buzzy, colourful & provocative image with a sense of the Japanese culture from where the car came.
Rod created a series of busy and fun images showcasing a number of scenarios and situations where the personality of the Aygo comes to life - pranks, things for our consumer to find, funnies and secret combinations.
The illustration was split as a series of detailed Whereâs the X? images bringing the Go Fun Yourself campaign to life across a variety of social platforms over the course of a month.
![Toyota Car Automotive Advertising campaign Illustration - Isometric Cityscape illustrator](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/7122451e323c994a2b75e066_rw_1200.jpg?h=33032b7aa64fb9fe1a22848fecebb4d5)
![Pixel Art Cityscape for Car Advertising Campaign](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/f6d281fc495c45883737646f_rw_1200.jpg?h=dfe24770956b2b1ae43466f72c43092b)
![Illustrated Advert](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/30c51d4e8aa745c2e335d570_rw_1200.jpg?h=469cf474738e9aa61867fede9e17ae64)
![Detailed Search and Find illustrations](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/5632bfc6cdf63cbd1bdaa5fc_rw_1200.jpg?h=5e1ee4febcb555bdfa63b0d3683b7da4)
![Illustrated Automotive Advertising Campaign](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/a4a86c285ef0cbc26354ab88_rw_1200.jpg?h=e80814dc2e3fdb866d3bcf2555db55f1)
![Cars illustrated](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/65c747bab831d87c4c9af0ca_rw_1200.jpg?h=a86ea63c42ccce8d18a1b0b49ec50b91)
![Illustration used in Digital Media Advertising Campaign](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/9d0e58722629525472d63eba_rw_1200.jpg?h=bab1e51328fd3f2d1d120fe4a0f0c2cb)
![Ad Campaign for Car Manufacturer](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/168cfb9b01084130b54a1b78_rw_1200.jpg?h=e8b0dcab853ff3d0044bb2b617d5f537)
![](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/97391a053dbe77dbd2ac6d77_rw_1200.jpg?h=af5392e9386563bf91ac13e287d85cfd)
![](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/dde2084a89cd7d7ef6eb6bd2_rw_1200.jpg?h=3a1e231b19a8d1e6964e10158eec9341)
![Search and Find illustrations](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/8e9927a66f988b974e164a10_rw_1200.jpg?h=d268e5924bfe8633587f25f58b698181)
![](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/0dbec35733fc8afa9a644d8c_rw_1200.jpg?h=dbf5525ae7826fcc73447a30c8702599)