Where's the X? Illustrated Automotive Advertising Campaign for the Toyota Aygo
Rod Hunt was commissioned by Saatchi & Saatchi in London to create a huge isometric city illustration as part of the Toyota Aygo 'Go Fun Yourself' advertising campaign for the car.
The new AYGO 'Go Fun Yourself' campaign is promoting a new car model aiming to appeal to 25-35 year olds. As a brand, Toyota want to appeal to a younger target audience. The aim was to create a bright, buzzy, colourful & provocative illustration with a sense of the Japanese culture from where the car came that appealed to the target age group.
Rod created a series of busy and fun Where's Waldo / Wally style search and find images showcasing a number of scenarios and situations where the personality of the Aygo comes to life - pranks, things for our consumer to find, funnies and secret combinations.
The illustration was split as a series of four detailed Where's The X? illustrations bringing the 'Go Fun Yourself' campaign to life across a variety of social platforms over the course of a month.
The new AYGO 'Go Fun Yourself' campaign is promoting a new car model aiming to appeal to 25-35 year olds. As a brand, Toyota want to appeal to a younger target audience. The aim was to create a bright, buzzy, colourful & provocative illustration with a sense of the Japanese culture from where the car came that appealed to the target age group.
Rod created a series of busy and fun Where's Waldo / Wally style search and find images showcasing a number of scenarios and situations where the personality of the Aygo comes to life - pranks, things for our consumer to find, funnies and secret combinations.
The illustration was split as a series of four detailed Where's The X? illustrations bringing the 'Go Fun Yourself' campaign to life across a variety of social platforms over the course of a month.
