Rod Hunt was commissioned to create an expansive cityscape illustration for an Infinite Zoom animation for Segro to explain 'Why We Need Data Centres'. Segro required a fun and engaging way to explain all the things that data centres enable in our daily lives across Residential, Transport, Business, Leisure, Healthcare, Entertainment and Education. One huge illustration was created containing all the detailed scenes that the animation would zoom into.
SEGRO is a leading owner, asset manager and developer of modern warehousing and industrial property.
Segro has created Europe’s largest data centre cluster. Data centres are increasingly regarded as key national infrastructure given the critical role they play in our daily lives.