HLTH Where's Petunia? Search & Find Concertina Book

Illustrated Search and Find concertina puzzle activity book for HLTH Europe in a personalised Where's Waldo / Wally style by illustrator Rod Hunt

Where's Petunia? & friends, a search and find concertina book for HLTH Europe

HLTH Europe commissioned Rod Hunt to illustrate a detailed Where's Wally / Waldo? style search and find concertina book as a gift to participants featuring their mascot Petunia and over 400 portraits of their conference speakers. The final print size of 210mm x 898mm folded down to a compact A5 sized book. Each speaker's gift was personalised with a belly band containing their own name and portrait to find. The book was a continuous journey spread across 6 panels taking the viewer through the HLTH Europe event from arrival in Amsterdam, through the different aspects of the event; show floor features, activations, networking and parties, and the city of Amsterdam itself. The artwork was also displayed as large printed mural interactive photo-op walls at the conference event in Amsterdam during June 2025. 
Where's Waldo / Wally style dense, busy-scene Search and find concertina book illustration of the city of Amsterdam and venue RAI featuring over 400 portraits of speakers at a HLTH Europe a healthcare conference - the book was personalised for each speaker so they could search for them selves

The full Where's Petunia? illustrated concertina book 

Hugely detailed crowded scene isometric cityscape illustration of Amsterdam featuring RAI conference centre an HLTH Europe Event using Wimmelbilder style art

HLTH Europe illustrated journey from arrival in Amsterdam to RAI conference centre and party venues

Where's Waldo / Wally type picture using Isometric pixel art creating a cityscape of Amsterdam for a Search and Find concertina book using Wimmelbilderbuch style illustration

The isometric illustration  showed the city of Amsterdam, the event venues and modes of transport

Conference venue cutaway illustrations in isometric perspective showing the interior and show floor of RAI conference centre and the event layout

Over 400 speaker portraits were contained in the search and find illustration with each book personalised with the speakers name and portrait on a belly band.

Where's Waldo / Wally Type pictures Illustraton of Hospitality venues for HLTH Europe parties in puzzle activity book for healthcare conference event

Detailed isometric illustrations of each event and party venues at HLTH Europe

Where's Waldo / Wally style illustration for Large Illustrated Printed Mural installation for photo op walls at HLTH Europe conference in Amsterdam

Large illustrated printed mural for search and find photo op wall installed at the HLTH Europe conference in Amsterdam

Millie finds herself in the Large Illustrated Printed Mural installation photo op wall at HLTH Europe conference in Amsterdam. A huge Where's Waldo / Wally style murals illustrated by Rod Hunt

Millie found herself in the mural!

People in front of a huge detailed illustrated printed mural for photo op where you search for the conference speakers. Created in a Where's Waldo / Wally type picture

The highly detailed environmental art piece installed at the HLTH Europe conference

Hand drawn Initial rough Isometric pencil drawing for a search and find book

The initial rough pencil drawing for the artwork

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