Where's Petunia? & friends, a search and find concertina book for HLTH Europe
HLTH Europe commissioned Rod Hunt to illustrate a detailed Where's Wally / Waldo? style search and find concertina book as a gift to participants featuring their mascot Petunia and over 400 portraits of their conference speakers. The final print size of 210mm x 898mm folded down to a compact A5 sized book. Each speaker's gift was personalised with a belly band containing their own name and portrait to find. The book was a continuous journey spread across 6 panels taking the viewer through the HLTH Europe event from arrival in Amsterdam, through the different aspects of the event; show floor features, activations, networking and parties, and the city of Amsterdam itself. The artwork was also displayed as large printed mural interactive photo-op walls at the conference event in Amsterdam during June 2025.
The full Where's Petunia? illustrated concertina book
HLTH Europe illustrated journey from arrival in Amsterdam to RAI conference centre and party venues
Over 400 speaker portraits were contained in the search and find illustration with each book personalised with the speakers name and portrait on a belly band.
Large illustrated printed mural for search and find photo op wall installed at the HLTH Europe conference in Amsterdam
Millie found herself in the mural!
