Rod Hunt was commissioned by watchmaker MB&F to create a cutaway building illustration of the M.A.D.House, their headquarters in a century-old house in Geneva, Switzerland. The illustration was an end of year 'Thank You' to all their friends, collectors and fans. Built between 1907 and 1908, the house’s exterior exudes history and character. The brief called for Rod to interpret the interior and exterior of the house, include key figures in the company as well as their horological machines. Science-fiction is a big inspiration for the brand so some references to this was also included, many of their pieces look like spaceships, robots and strange creatures.
Founded in 2005, MB&F is the world’s first-ever horological concept laboratory. MB&F turn traditional watchmaking of the highest craftsmanship into futuristic, fiercely unconventional timekeeping machines. These sculptured, three-dimensional cases and beautifully-finished engines are called ‘Machines’. MB&F is continuing to follow Founder and Creative Director Maximilian Büsser’s vision of creating 3-D kinetic art by deconstructing traditional watchmaking.