Isometric cityscape illustration of a city in India for an automotive advertising campaign launching the Multix, a new car and personal utility vehicle for the Indian market
Rod Hunt was commissioned by Wieden + Kennedy in New Delhi to illustrate the advertising campaign for the launch of the Multix, India’s First Personal Utility Vehicle by Eicher Polaris. The aim was to create a 'Multix World' that incorporated many key scenes for the usage of Multix; Family, Business and Power. As well as the main world illustration, Rod also illustrated multiple angles of the vehicle and it's accesories, as well as the elements for the animated films and website. The extensive cross media campaign includes print, poster, billboard, online, social media and TV. At the official Multix launch event on 18th June 2015 Rod's illustration was used across the stage set and for the AV introducing the vehicle.

Client: Eicher Polaris
Agency: Wieden + Kennedy, New Delhi

Car and Automotive illustrations for an ad campaign with Wieden + Kennedy
Detailed pixel art city used in the marketing an advertising for the launch of a new car
Cityscape illustration in isometric perspective for a car manufacturer
'Multix is purpose-built for the independent businessman. Son, brother, father, shopkeeper, dreamer, doer, gambler, winner, hero—he plays many roles. His road to success is lined with twists and turns, a series of ever-evolving challenges that he adapts to and overcomes without fail. Unfortunately, there was no single vehicle that could support him through his unpredictable journey—until Eicher Motors identified the problem and decided to do something about it. 
 
A collaboration with global ATV experts Polaris Industries Inc. resulted in the perfect partnership: Eicher Polaris Pvt. Ltd. And this powerful collaboration resulted in the perfect solution. Multix. From family to business, Multix is purpose-built to take care of your ever evolving needs. Its seats a family of 5 comfortably. With over 400 liters of carrying space, it is ideal for business trips. Thanks to its X-PortTM feature, Multix can generate 3 KW of electricity. It’s the first of its kind. It’s a game changer. It’s the new 3-in-1.'
Illustration used in the stage set for the launch presentation of the new Multix car and utility vehicle by Eicher Polaris
Illustrations used at the Car and automotive launch event
Stage set illustrations for a new car product launch
Stage set design and illustration
Animation for an automotive advertising campaign launching a new car
Animated film and motion graphics used in an advertising  campaign product launch
Illustration used in the print campaign for the Automotive industry launching a new car
Information graphics and exploded isometric cutaway illustrations for the marketing of a new car
Automotive and car Infographics by Rod Hunt
Website illustrations for the automotive industry and business
Illustrated website for a car manufacturer
Exploded technical cutaway illustration of the Multix car for a automotive business
Isometric cityscape illustration of India
Pixel art city illustrations for an Indian advertising campaign
Detailed isometric Illustrations for an Ad campaign showing a city and landscape in India
Concept pencil sketch for an advertising campaign
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