Rod Hunt was commissioned to illustrate the cover of Swedish craft brewing magazine c/o Hops for an article on sorting out the mutitude of different 'labels' for new craft beer and brewers.
What do we call our beer? None of the words we use to describe our beer is properly defined, or have changing definitions depending on whom you ask and where. Do we need all these epithets for our beer? We explain the concepts; Micro, macro, nano, pico, craft beer, mega craft beer, boutique beer, quality beer, local beer, small beer and more.