NCEL Winners Club: Find The Hidden Scratch-offs Game

North Carolina Education Lottery Winners Club Search and Find Illustration for a promotional competition

Rod Hunt was commissioned by Cactus to illustrate a detailed Where’s Waldo/Wally? inspired puzzle illustration for the North Carolina Education Lottery that allows fans to imagine themselves in the world of the Winners Club. A search and find game microsite WinnersClubWorld.com was created where users can scroll around the image to search for the 15 hidden scratch-offs and a chance to win a prize pack of Red Hot Millions scratch-off tickets. An intricate environment was created using isometric illustration showing all the amusing and fun activities the Lottery Winners can undertake in the fictional Winners Club.

FIND THE HIDDEN SCRATCH-OFFS.

Any win gets you in! Explore a world of fun and festive possibilities in the Winners Club.

The Winners Club is part country club, part classy fraternity/sorority house, and just a dash of magic. The most important rule is: any win can get you in. New members join the Winners Club each day ready to celebrate their wins, so it’s always bustling with activity. From ballrooms to theatre's to waterfront dining, with new fun possibilities around every corner the Winners Club has something for every winner!