NCEL Winners Club: Find The Hidden Scratch-offs Game

North Carolina Education Lottery Winners Club Search and Find isometric Illustration for a promotional competition

Rod Hunt was commissioned by Cactus to illustrate a detailed Where’s Waldo/Wally? inspired puzzle illustration for the North Carolina Education Lottery that allows fans to imagine themselves in the world of the Winners Club. A search and find game microsite WinnersClubWorld.com was created where users can scroll around the image to search for the 15 hidden scratch-offs and a chance to win a prize pack of Red Hot Millions scratch-off tickets. An intricate environment was created using isometric illustration showing all the amusing and fun activities the Lottery Winners can undertake in the fictional Winners Club.

FIND THE HIDDEN SCRATCH-OFFS.

Any win gets you in! Explore a world of fun and festive possibilities in the Winners Club.

The Winners Club is part country club, part classy fraternity/sorority house, and just a dash of magic. The most important rule is: any win can get you in. New members join the Winners Club each day ready to celebrate their wins, so it’s always bustling with activity. From ballrooms to theatre's to waterfront dining, with new fun possibilities around every corner the Winners Club has something for every winner!

Search and find illustration Campaign Microsite for NCEL advertising campaign - WinnersClubWorld.com

Where's Waldo / Wally style search and find web game to promote North Carolina Education Lottery Scratch-Offs

Advertising campaign Seek and find game using isometric illustration

Cutaway building illustration showing the Lottery Winners Club

A detailed isometric illustration for the North Carolina Education Lottery Winners Club advertising campaign with lots of fun easter eggs to find

Illustrated Building Cutaway in isometric perspective showing the Winners Club

Hidden object activity puzzle game website to marketing the North Carolina Education Lottery

Detailed seek and find puzzle activity game using interior cutaway building illustration

Illustrated advertising campaign utilising the Where’s Wally? / Waldo? format

Isometric puzzle game for a digital advertising and marketing campaign

An intricate environment and various activities using isometric illustration for the Lottery Winners Club seek and find marketing campaign

Original rough pencil sketch for the isometric illustration

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