Southern Railway Illustrated Tourist Attractions Map
Rod Hunt worked with advertising agency VCCP illustrating Southern Railway's "Southern Adventure" summer advertising campaign, imagining the rail network featuring many of the regions tourist attractions as a theme park. The detailed illustrated map design featured tourist attractions, museums, London Zoo, Heritage sites, Buckingham Palace, London Dungeon, Portsmouth Historic Docks, Sea Life Centre, Steam Railway, Science Museum, Madame Tussauds and more. The map also featured a Where's Waldo/ Wally? search and find game element. Can you find Loco Toledo, the campaigns Mexican Wrestler?
James West, Project Manager for VCCP says about the project “The map was commissioned as part of a wider integrated campaign called The Southern Adventure for Southern Railway, a regional train operator in the South East of England. The campaign served to highlight the many great adventures families could take in the South East of England and most importantly, that they could go by train and not have to take the car. To appeal to families and excite and enthuse kids, we wanted to involve them in the adventure planning by giving them a fun map of all the different adventures and the Southern stations. With Rod’s unique ‘theme park’ map style, we knew this would really appeal to and resonate with families.
