Rod Hunt was commissioned by Smart Soho to illustrate the launch campaign for 50 Electric Boulevard, the Fosters + Partners designed office building within the 42 acre Battersea Power Station Development.
Rod created a detailed cutaway isometric illustration visualising 50 Electric Boulevard, it's interior and the surrounding Battersea neighbourhood. The illustration was animated creating a stunning film and an interactive building model, and also used across the marketing brochure, website, and other merchandise.
![50 Electric Boulevard Battersea Isometric Cutaway Building interior Illustration](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/97d77578-f4f0-413d-8335-62c690ff77a4_rw_1920.jpg?h=48a9f792ec5e274c4f3f4fd978c611d4)
![50 Electric Boulevard Battersea Isometric Cutaway Building Illustration](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/f3a8ec70-b77f-475a-ad41-8d35f017f6d1_rw_1920.jpg?h=303cd78c7ffc645f61f072927c8b2d17)
Set to complete in summer 2023, this latest phase of prime, next generation commercial office space has been designed by Foster + Partners and offers soaring views of the iconic Power Station.
Featuring terraces throughout the building and a private multi-use amenity space, the new 200,000 sq ft office building has been designed with smart-tech and sustainability at its heart. Located to the south of the Grade II* listed Power Station, it forms part of London’s newest pedestrianised high street: Electric Boulevard, a lifestyle destination incorporating new homes, offices, and retail as well as the new Battersea Power Station Underground entrance.
![50 Electric Boulevard Battersea Marketing Campaign](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/1fec860d-74fd-4bcd-928e-e6d86ae29f91_rw_1920.jpg?h=f6616ea12d1818f7ed191452f2219786)
![50 Electric Boulevard Battersea Street and Underground Illustration](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/2e6279d2-29f2-4428-9d31-6c012f91bdbb_rw_1920.jpg?h=41a6bd3a19eca9aa44f0e54fd3172c0f)
![50 Electric Boulevard Battersea cutaway building floor reveal Illustration](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/56c43ea7-0cc3-4f29-9db1-165e280800ff_rw_1920.jpg?h=9ff084552df3ec6822d577a36cb6d692)
![50 Electric Boulevard Battersea cutaway office building floor reveal Illustration](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/6cbd730c-0199-4614-9ff0-082c22245724_rw_1920.jpg?h=5a7bc9e13a1f4c75190ea0b7b0b332ec)
![50 Electric Boulevard Battersea cutaway building lobby and reception reveal Illustration](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/20b29a1f-7ec8-4b01-acdc-d1352dafe5d3_rw_1920.jpg?h=a24b22e035febcf146677629948728f3)
![50 Electric Boulevard Battersea cutaway building Lighbox space reveal Illustration](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/20dce439-fd04-441e-bc27-9a5d4ff5f34f_rw_1920.jpg?h=a837bfe972c41b8f9cfc9bf5be73563d)
![50 Electric Boulevard Battersea neighbourhood illustration](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/603b2e30-353a-4444-a990-f0f195c3b3a0_rw_1920.jpg?h=2d7309edf8767bc2aade24076b7f24da)
![Accommodation 50 Electric Boulevard Battersea cutaway](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/674348f9-ba59-42e1-af6d-f5367edb7079_rw_1920.jpg?h=7f38c951232a6d7ba884049ddd74ca5a)
![The Building 50 Electric Boulevard Brochure Illustrations](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/7a74f625-09f4-430b-b3b2-6f4e15f9f7af_rw_1920.jpg?h=b9813b405675d2eb550eea0e1e57206f)
![Lightbox eventspace 50 Electric Boulevard Brochure Illustrations](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/3850c6b0-07a5-4e00-b2c7-29c809cc418d_rw_1920.jpg?h=af7d8b050c345a0c83ea22850363a23d)
![Transport Connectivity 50 Electric Boulevard Brochure Illustrations](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/793452a2-b2d8-436c-9989-0518f017aaad_rw_1920.jpg?h=d5e2cb7c794e1523357473424a0c3d62)
![Wellbeing - 50 Electric Boulevard Brochure Illustrations](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/b23a6d23-e4a4-4537-ae75-51332deaea4b_rw_1920.jpg?h=f667016b6c54a613698d01559618a0b2)
![50 Electric Boulevard Brochure Illustrations](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/1337d252-a360-446b-bd51-7cde02d219d6_rw_1920.jpg?h=1c2abaad985cc3e5568e0c3081bca904)
![Cutaway interior illustration 50 Electric Blvd - Battersea Power Station](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/c960ca72-09ac-4ed3-b941-077028d2ebf1_rw_1920.jpg?h=bbab1af57d11a9578108644553588b39)
![50 Electric Blvd cutaway interior illustration- Battersea Power Station](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/313ee08c-32a3-43ad-add2-dfd83616d60a_rw_1920.jpg?h=5c4927340e97838c598540b416a675f0)
![50 Electric Blvd Building Illustration - Battersea Power Station](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/2736a01e-686a-404c-b620-76394beadeed_rw_1920.jpg?h=ec5a50d310b08b2918b923e990221ff8)
![50 Electric Blvd - Battersea Power Station Umbrella](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/5ff7fc12-123f-49ad-ae6d-96ea3213b443_rw_1920.jpg?h=2f7a043df24184d96c676e27efd0d4fa)
![50 Electric Boulevard Battersea cutaway building pencil rough drawing](https://cdn.myportfolio.com/f236db8b7bc8b27683d5bf13306976a5/50846914-f169-4732-9a30-7a755adefc8f_rw_3840.jpg?h=d09c7b871188ad14f6a236858d9ff960)